Built for the firms behind the brands.
ScaleMD partners exclusively with Private Equity firms and Family Offices that own home service businesses. We understand the portfolio model — and we build performance marketing infrastructure that scales across every company you hold.
You acquire home service businesses. We make sure they grow.
We deploy a proven performance marketing playbook across every portfolio company — standardized attribution, consistent ROAS targets, and portfolio-level reporting your deal team can act on.
Long-hold strategies need reliable revenue infrastructure.
Family offices don't flip — they build. We build the marketing engine that keeps your home service investments generating consistent, attributable revenue for the long haul.
Why home service portfolios underperform on marketing.
Three patterns we see in nearly every portfolio we audit.
Deep expertise where it counts.
We don't dabble across industries. We've built playbooks for the verticals PE firms care most about.
Seasonal demand spikes, urgent service calls, and high LTV customers. HVAC is one of the highest-converting home service categories for paid search — and we know exactly how to run it.
High urgency, high intent. Plumbing customers search when they need help now. We make sure your company is the first one they call — and that the phone actually rings.
High-ticket, longer sales cycles. We build lead nurture funnels and paid search strategies that convert residential and commercial paving prospects at scale.
One of the highest-revenue verticals in home services. We've built roofing campaigns from scratch and scaled them to $200k+ in monthly revenue from paid ads alone.
Electrical, pest control, pool service, garage doors, landscaping, and beyond. If it's in your portfolio, we've run campaigns in that vertical.
Deep expertise across every home service category.
Performance marketing, end to end.
We manage the entire paid acquisition stack — Google to Meta to landing pages to portfolio reporting. You get the results. We handle the rest.
Lead Generation & AI Automation for Every Portfolio Company
We help PE-backed service businesses build the systems that capture demand, convert leads, and automate operations — across HVAC, plumbing, paving, and roofing companies simultaneously.
Four phases. One seamless deployment.
Most portfolio companies are live and generating leads within 14 days.
Priced for portfolios, not one-off clients.
Retainer covers management. Ad spend is billed directly to your accounts — full transparency, no markups.
Ready to grow your portfolio?
Built for operators, not consultants.
Fill out the form below and we'll reach out within one business day to schedule your free portfolio audit call.